In this special live group interview, our panel of experts shared some of their best tips for finding your unique edge, reaching your ideal client with the perfect message online and through social media.
We also talked about recruiting and hiring a great team that fits your culture, and how to protect what you’ve built legally and financially.
Here are the show notes so you can jump to the sections that interest you:
[8:15] First steps and key questions to finding your unique edge[10:50] Why you should be focused on the outcome, especially in your marketing, and how that helps you find your unique edge
[13:40] Start finding your ideal client by considering who your ideal client is NOT
[16:45] Glyna Humm- Simple, effective steps for small business to market and make their business easy to find
[28:00] Cord Sachs- How to find your core, the values and culture that make up your secret sauce, and then recruit and hire new leaders and team members to fit that culture and values
[33:15] The importance of trust and vulnerability in your relationships with your team members, plus the biggest mistakes people make in the interview process
[44:15] Josh Andrews- Legal exists to protect your business so you can be bold in the steps you take to grow your business. Legal can only protect you going forward, so it’s important to get your foundation in order as early as possible.
[47:15] How you can use natural language and cultural cues in your legal documents and agreements to make contracts a natural part of your sales and onboarding process and bake your culture and values into every aspect of your business, even legal
[53:40] Legal is about YOU and how you want to build your business, it should speak your message as much as any other part of your business
[56:38] Anthony Bandura- Why it’s important to build your financial systems as early as possible, maybe even before starting the business, so that things are set up correctly from the start
[59:15] Why you should pay close attention to profit and cash flow, and have someone who can look out for anomalies that indicate that some part of your business is unhealthy
[1:07:00] Simple steps any business owner can take to keep their business healthy and profitable – including setting up a simple system to keep expenses in one place or one system like QuickBooks Online,
[1:11:30] A simple way to keep track of your receipts
[1:12:30] Why you shouldn’t mix business and personal finances, and how keeping those separate can help prevent audits
The post Small Business Summit appeared first on Get a Real Estate Life.