Congratulations, you heeded yesterday’s advice on crushing your listing presentation, and you’ve earned the seller’s business. Now, it’s your time to back up the talk, starting with a marketing and promotional plan for the listing.
The possibilities seem endless and, sometimes, downright intimidating. But, fear not. Here are four essential tips to serve as a backbone for the marketing plan that will separate your listing from the herd:
- Price – Hands down, this is the most important aspect of marketing a home. Put yourself in a position of power by doing your homework. Check your comps, and give the seller an extensive analysis on the current market to limit their emotions surrounding the price they want to settle on the price you trust will sell. Studies show that properties selling in a week or less sale for an average of 2.08 percent above list price, while homes on the market for four months or more go for an average of 11.53 percent below original price.
- Condition – Homes that show well sell well. It’s almost a no-brainer today that the cost of hiring a professional photographer pays for itself, considering most every home buyer scours the internet to find listings and will likely pass over any that don’t contain at least 15-20 high-quality pictures and video clips. A few quick, cost-effective things to consider would be having the carpet cleaned, replacing light/outlet switch plates, touching up wall paint and persuading the seller to rent a storage space and empty their home of clutter.
- Exposure – Market, market, market. Internet visibility is crucial; you already know this. So, provide quality and unique photos and punchy descriptions on MLS, Zillow, Trulia, etc., post your listings to your social media and blog sites – don’t be afraid to shell out a few advertising bucks to give listings some zip – feature high-priority listings on your business website and use landing pages to gather information on looky-lous, email your leads and send quality mailers (just solds, newsletters, etc.) to prospects and the community surrounding the home. Also, check out Facebook Live. This new technology can be used to broadcast property tours, open houses, buyer reactions at closing and community events.
- Access – Give interested buyers the opportunity to see the home! And allow, reasonably at least, the prospect to have a walkthrough on their terms. Selling a home IS stressful and IS time-consuming, but persuade your seller to lean into the inconvenience – it could result in a quicker sale and money saved.
Ultimately, people don’t buy homes; they buy lifestyles. Setting an intelligent price for your listing, priming the condition of the home, marketing effectively and giving buyers access to the home will help you build the narrative around the property that will appeal to a buyer’s emotions.
It’s essential to have a consistent and effective strategy for each of your listings. If you’re uncomfortable with the process you’ve been using, or you aren’t getting the results you want, consider our one-on-one plan. We can help you implement a blueprint tailored to your personality.
Stay tuned for more tips and examples of How Get a Real Estate Life can help you plan your business more efficiently and effectively.
Ready to increase your business income easily? Look no further. Give us a call today at (205) 378-8830, and schedule your 6 Figure strategy session.